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If I was a gambling man, I’d bet you, the reader, are somewhere between a Boomer and Millennial. If that’s true, then I’d double down and wager that you may have watched from the sidelines but were not taking part in some of Gen Z’s trends. Some of Gen Z’s trends were, admittedly, nonsensical (need […]

How do you talk to your prospective clients? If you’re able to pick up the phone and speak one-on-one to each and every one of them, more power to you! But this is rarely a realistic approach to client communications. So, how do the rest of us balance existing clients, caseloads, and new relationships with

After six months of quarantine and working from home, I bet the most downloaded app in Apple’s App Store is obvious. Here’s a clue: you were probably wearing a dress shirt tucked into sweatpants while using it for a work meeting this morning. That’s right, Zoom has been the most downloaded app since the pandemic

I’m going to cut right to the chase – law firms need qualified leads to stay in business, and more of them to grow. A lead is any individual — or organization if you’re more of a B2B lawyer — who has expressed interest in your law firm or legal services. This interest can take