Clickfunnels? Legal marketing? Is this part of being a lawyer? Being a lawyer isn’t always as glamorous as it’s portrayed on television dramas, which usually involve good-looking lawyers in well-tailored suits yelling “objection!” at a tough but fair judge. In real life, being a lawyer involves a lot of more tedious to-dos like document review and tracking billable hours.
And if you involuntarily groaned when you thought about doing those standard lawyer chores, you’re not alone. But there’s one “chore” that’s both tedious but also centrally important to any law firm’s success: attracting new clients to their law firm.
Any lawyer responsible for bringing in new business understands the ongoing, never-ending process of wooing and signing clients. For some law firms this new client chase is a matter of maintaining their firm’s reputation, for others it’s the only way to keep the lights on. Regardless of how important new clients are to your law firm’s health, all lawyers understand how vital it is to have strategies in place to attract new business.
What are some strategies to find new clients? You could be using WhatsApp, Facebook, or re-tooling your website’s UX design to better attract new clients. But have you ever considered using a click funnel?
If you follow the fast-paced world of digital marketing, you’ve probably at least heard of click funnels. This strategy and the ultra-popular marketing software that people use to make them have a cult-like following online. But are click funnels as effective as their fans would have you believe?
What is a click funnel?
In case this is the first time you’re hearing about click funnel, let me fill you in on the details. A click funnel is basically a series of webpages that guide prospective clients through your sales funnel with the one and only goal of convincing them to buy what you’re selling. This is what it looks like:
A prospective client lands on your website via a social media post, for example. This first page is called a squeeze page and it is designed to funnel all leads to the same destination. The squeeze page gives prospects various options: buy now, learn more, sign up, or possibly even a freebie. This is all done in the hope that they’ll come back and finalize a purchase.
If this sounds like a plain old sales funnel to you, it’s because it is, but it’s widely referred to as a click funnel because of the wild popularity of one piece of software used to create them. ClickFunnels was created by marketing pro Russell Brunson in 2014. Brunson’s goal was to create software that made it easier for businesses and entrepreneurs to sell stuff online but in the process he built a fanatic following around his marketing methodologies.
ClickFunnel enables its users to build landing pages to either sell a product or service, or capture contact information. ClickFunnel creates a process that takes your new customers through multiple pages and steps. ClickFunnel fans claim it’s different from a landing page in that offers visitors different options. The goal is for a visitor to click through a click funnel until they buy, but ClickFunnel claims they also help convert visitors who aren’t ready to buy today.
But does this tactic really work, especially for immigration lawyers?
Why don’t click funnels always work?
By using click funnels and the ClickFunnel software, you risk leaving prospective clients out in the cold. Think about the clients you already have — are they all the same? Predetermined sales path inherently leaves out clients whose unique stories or challenging questions don’t neatly fit into the funnel you’ve created. And in the immigration industry, those who most need your services risk being lost in the funnel.
Click funnels are also an easy way to repel clients who are already sold and just want to talk to your firm and don’t want to get your free e-book or download your free checklist. By forcing them through the same predetermined sales funnel as everyone else, you’re wasting their time and they might simply go elsewhere.
Most click funnels include the use of freebies to attract new clients — a free ebook, checklist, white paper, or even something physical that might be mailed to you, like a sticker. But if a prospective client enters your click funnel seeking an answer to a question, that freebie likely does little to provide the answer they seek.
In essence, the whole idea behind click funnels is predicting what a prospective client will want and redirecting them to the appropriate webpage or freeby. And in theory this all sounds great.
But what click funnels lack is the ability to think intelligently on their own and assist prospective clients immediately. Well guess what? There’s a better way.
Replace click funnels with an AI chatbot that delivers contextual text and video answers
Click funnels are static – they can’t think on their feet or address clients’ needs or questions. In contrast, you have YoTengoBot.
YoTengoBot can chat directly with prospective clients and respond instantly to their specific questions, in both English and Spanish. Because it’s powered by artificial intelligence (AI) and uses natural language processing, it understands text responses and isn’t limited to a set of pre-scripted answers. YoTengoBot can qualify a lead, schedule a consultation, and answer general questions, and every time you put it to work it gets smarter.
And now, in addition to the intelligent chatting, YoTengoBot is able to send prospective clients videos that address their questions and concerns. The way this works is that lawyers that use the bot record short videos (30 seconds to 2 minutes long) answer a whole host of questions that might come up on a call with a prospective client. Those videos are then indexed by the bot, and so when a prospect comes on to your immigration law firm’s website Facebook group, they can ask their specific question to the bot and get to choose out of two or three videos that likely answer their question. How does the bot know which video to show them? Well, that’s the magic of YoTengoBot’s proprietary AI algorithm!
And I understand that lawyers are sometimes nervous about giving out free information because a prospective client might take the free advice and leave. But seeing how a lawyer’s video might answer their question and address their needs can and does help a prospective client trust and eventually hire that lawyer.
It’s simply: you or your colleagues create short videos that address common questions or problems that come up during consultations. When a prospect chats with YoTengoBot and asks the bot a question, whether in English or Spanish, the bot will understand the question and send one or two videos to address the question. And guess what – if the video does answer that prospect’s question, they are then prompted to set up a qualified call with your firm, and are way more likely to become a client.
Basically, YoTengoBot enables immigration law firms to have dynamic video content based on what a prospective client needs!
Let YoTengoBot be your sales funnel
At the end of the day, having an AI-powered chatbot and curated video content will beat out a static click funnel any day of the week. Click funnels lack the flexibility to address many different client needs and questions, and videos — simply put — are easier to consume.
Don’t fall for the hype surrounding ClickFunnels and its cult-like following. There are better, smarter solutions out there to meet your client acquisition needs.
Want to see YoTengoBot in action? Check out our website or shoot me an email if you want in!